Privacy Policy
Last updated: 24 August 2026
Alora Sydney ("Alora", "we", "us" or "our") is committed to protecting personal information in accordance with applicable privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) where applicable.
ABN: 14 701 557 860
This Privacy Policy explains how we collect, use, store and disclose personal information.
1. What We Collect
When you use our website, create an account or purchase from Alora, we may collect:
- Name
- Email address
- Telephone number
- Billing address
- Shipping address
- Order history
- Purchase preferences
- Account login information
- Customer service communications
- Returns and exchange requests
- IP address
- Browser information
- Website usage and browsing information
Payment details are processed through our authorised payment service providers. Alora does not independently store complete payment card numbers.
We do not intentionally request sensitive personal information such as health information and ask customers not to provide unnecessary sensitive information in correspondence.
2. How We Collect Personal Information
We may collect information when you create an account, place an order, subscribe to marketing communications, contact customer service, submit a return or exchange request, browse or interact with our website, or use website features involving cookies or analytics technologies.
3. How We Use Personal Information
We may use personal information to process orders and payments, deliver purchases, provide shipping updates, process returns and exchanges, respond to customer enquiries, manage customer accounts, send marketing communications where consent has been provided, improve our products, services and website, conduct aggregated or de-identified analytics, detect fraud and protect our website, and meet legal, accounting and tax requirements.
You can unsubscribe from promotional emails at any time.
4. Who We Share Information With
We may disclose personal information where reasonably necessary to payment service providers, shipping and logistics providers, website, email marketing and analytics providers, professional advisers, and government and regulatory authorities where disclosure is required or authorised by law.
Some service providers may process or store personal information outside Australia. Where applicable, we take reasonable steps to ensure personal information is handled consistently with applicable privacy requirements.
Alora does not sell customers' personal information to third parties.
5. Data Security
We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, unauthorised disclosure and modification. However, no internet-based system can guarantee absolute security.
6. Cookies
Our website may use cookies and similar technologies to remember preferences, maintain shopping-cart functionality, improve website performance, understand how visitors use the website, and support analytics and marketing functions.
You may be able to disable cookies through your browser. Some website functions may not operate correctly if cookies are disabled.
7. Direct Marketing
Where you have opted in to marketing communications, Alora may send you information about products, new releases, promotions and brand updates. You can unsubscribe at any time using the unsubscribe link in marketing emails or by contacting us.
Unsubscribing from marketing does not prevent us from sending necessary transactional communications relating to your orders.
8. Access and Correction
You may request access to personal information we hold about you or ask us to correct inaccurate information.
Email: vivian@alorasydney.com.au
Phone: 0431 587 887
International: +61 431 587 887
We will respond within a reasonable timeframe and may require identity verification before releasing personal information.
9. Complaints
If you believe your personal information has been mishandled or that Alora has breached applicable privacy requirements, contact vivian@alorasydney.com.au or phone 0431 587 887. We will investigate your complaint.
Where Australian privacy laws apply and you are dissatisfied with our response, you may have the right to contact the Office of the Australian Information Commissioner (OAIC).
10. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will be published on our website together with its effective or last-updated date.
11. Contact Us
Alora Sydney
ABN: 14 701 557 860
Business correspondence address: Room 0835, Level 2, Building 2, No. 422 Qingkuang Street, Puyan Subdistrict, Binjiang District, Hangzhou, Zhejiang, China
Australian returns address: Suite R789, 38–40 Pitt St, Sydney NSW 2000, Australia
Phone: 0431 587 887
International: +61 431 587 887
Email: vivian@alorasydney.com.au